A challenging part of developing a strong resume is articulating experiences and achievements in a way that impresses employers with your ability to solve problems.
The CAT (Challenge + Action + Result) formula makes it easy to highlight your accomplishments. Begin by thinking of a project you completed or a problem you solved at a job or through volunteer efforts.
Challenge: boss at Blue Sky Textiles (fashion merchandising company in Manhattan) asked me to create a social media campaign that would increase the company's likes, followers, and influencers and, ultimately, product sales
Action: Designed a multi-level, image-rich campaign across four social media platforms featuring customer testimonials
Result: Engagement increased by 400% in the first 6 weeks after launch with a corresponding bump in online sales of 30% in the spring line.
Bullet: Initiated strategies to promote new products through client testimonials using social media for fashion merchandising company in Manhattan. Increased brand awareness of Spring clothing line with a 400% increase in Facebook likes and 350% increase in Twitter followers in 6 weeks resulting in a 30% in online of the Spring line.
For more examples, and a list of action verbs broken down by skills, click here.