Skip to main content
Tulane Home Tulane Home
Close

To ensure the safety of our students and staff, Career Services has moved online.

Career Services Online

NTC Students FAQ  

Building Better Bullet Points

A challenging part of developing a strong resume is articulating experiences and achievements in a way that impresses employers with your ability to solve problems.

CAT Format

The CAT (Challenge + Action + Result) formula makes it easy to highlight your accomplishments. Begin by thinking of a project you completed or a problem you solved at a job or through volunteer efforts.

  • What CHALLENGE were you faced with? 
  • What ACTION did you take to solve the problem?
  • What was the RESULT of the action you took to meet the challenge?

Example: 

Challenge: boss at Blue Sky Textiles (fashion merchandising company in Manhattan) asked me to create a social media campaign that would increase the company's likes,  followers, and influencers and, ultimately, product sales

Action: Designed a multi-level, image-rich campaign across four social media platforms featuring customer testimonials

Result: Engagement increased by 400% in the first 6 weeks after launch with a corresponding bump in online sales of 30% in the spring line. 
 

Bullet: Initiated strategies to promote new products through client testimonials using social media for fashion merchandising company in Manhattan. Increased brand awareness of Spring clothing line with a 400% increase in Facebook likes and 350% increase in Twitter followers in 6 weeks resulting in a 30% in online of the Spring line. 
 

More Examples

For more examples, and a list of action verbs broken down by skills, click here